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SEO + Google Ads Case Study

400% Lead Growth for a UAE Real Estate Developer

A Sharjah-based property developer needed stronger Google visibility and qualified buyer enquiries across Dubai, Sharjah, and Abu Dhabi. We rebuilt the SEO foundation, launched intent-led landing pages, and paired them with high-converting Google Ads campaigns.

Project Overview

From Low Visibility to Consistent Buyer Leads

The campaign focused on practical search demand: location pages, Arabic-English keyword coverage, Google Business Profile improvements, and high-intent paid search landing pages.

The Challenge

The developer relied heavily on referrals and scattered paid ads. Organic rankings were weak, landing pages were thin, and campaign tracking did not show which enquiries were serious buyers.

The Strategy

We created service and location landing pages, improved technical SEO, mapped search intent by city, and rebuilt Google Ads campaigns around buyer-stage keywords and WhatsApp conversion tracking.

Performance Snapshot

Realistic Reporting, Clear Growth Signals

Reporting focused on the signals that matter for property growth: organic enquiries, lead quality, city-level rankings, ad spend return, WhatsApp enquiries and sales-team follow-up quality.

Campaign Roadmap

What We Implemented

A connected SEO and Google Ads roadmap: audit the current search footprint, build stronger property content, launch buyer-intent ads, and scale around cities and lead quality.

AuditContentAdsScaleCity landing pagesWhatsApp trackingNegative keywordsMonthly reporting

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